By buying local, VIITALE aims to highlight its connections to the land, regions, and farmers. It would be a shame to ignore what constitutes one of the greatest riches of French heritage: its agriculture. This proximity is also interesting from the perspective of taste and education. For example, fruits harvested within a small perimeter can be picked at maturity. They will therefore be more flavorful to eat. This approach also encourages consumers to rediscover the cycle of seasons. Through its local sourcing, VIITALE chooses to promote the influence of local agriculture, while showcasing its products to a wider audience.